DESIGN -
Disney Princess Film Festival

Event Cinemas - Disney

Disney Princesses Film Festival was a premier film festival curated by Disney and Event Cinemas, to re-ignite the love of classic Disney princesses films for the young audience. The new design and branding website I created made this a big success comparing to their previous film festivals, with the 6 week season achieving the highest grossing, outside of the traditional holiday period.

It became so successful that the discussion about next year's season commenced right after. The GM Film and Entertainment Content Peter Cody sent out a congratulations email to all parties involved. I was also in charge of next season collaterals with a more polishing look on the new website.

This was one of my very first projects at AHL. It has a special meaning to me, for it helped me to gain an initial trust and credibility from my senior colleagues and management. Disney also gave me their first of many compliments that was both encouraging and gratifying, which gave me solid motivation to commit myself 100% to produce great work.

The design creation was a rule-breaking website layout, thanks to Darren Cassaschir's input, to expand all block elements of the old-school Event Cinemas Website, which surprised and delighted every visitor, and also came along with perfectly matching print collaterals.