DESIGN -
Fast & Furious 6 and Coke

Event Cinemas

Fast & Furious 6 is the 6th instalment of the famous Fast & Furious franchise. The film has grossed over $780 million worldwide, making it number 50 on the all-time worldwide list of highest-grossing films, in unadjusted dollars, and the 6th highest-grossing film of 2013.

The film has high-octane humour and terrific action scenes, builds upon the winning blockbuster formula from the previous series.

Coca Cola has teamed up with Event Cinemas to run a campaign of offering a free small Coke Zero to all ticket types for the premier of FF6.

The design theme was a success with its clean and interesting layout, and had been chosen by Coke to run on Telstra and their website as Hompage banners. It was also a contributing factor in the great success of the campaign and the movie itself in Australia.