BRANDING -
Let The Games Begin

Thredbo

Thredbo Resort is an Australian dynamic brand which attracts family, kids, professional athletes, thrill seekers and holiday goers.

Sochi 2014 Winter Olympic was a golden opportunity for Thredbo to increase its brand awareness by offering amazing deals and offers in tune with this phenomenal sporting event.

Brand Director Angus Thomson requested a campaign logo that would connect and reflect the event with the Olympic Games.

The result was a modern lockup which tied Thredbo typography together with the colour scheme and style of the Olympic logo, a strategy to to spark an instant interest from the viewers.