Australia suffers from a 15-18% pay gap, which is the most drastic at parenthood. While mothers are less likely to be hired and are seen as less competent, leading to lower pay – known as the ‘Motherhood Penalty’, fathers are more likely to be hired, and are seen as more competent. We need to raise awareness of this issue, so that one’s personal life of becoming a mum doesn’t impede their progress. 

Using the society stigmas of “For Him” and “For Her” phrases and product categorising, we create a special product for baby boys and baby girls to show the ridiculous inequality of income earning capacity between mothers and fathers, while every gender is the same when born. They will be sent to politicians, CEOs, celebrities to start a conversation, then go on to generate buzz and PR coverage about the issue.

During the pandemic, we have realised that there is a need for customers to completely do all of their banking services online, for their safety as well as convenience reasons. Virtual Branch was born, an online service that will integrate human connections, emotions with technology intelligence to deliver a human 360 degrees banking experience to the customers, with all the perks they have when going to the bank.

It has many exciting features such as being greeted by Westpac AI recruit Wendy, facial recognition, webinar and money mentors, homeloan mentors, accompanied with a completely flexible online booking services and secured digital information storage vault. ©

In the modern days, single Millennials that have flirted with the likes of Bumble and Tinder. While they’ve found these platforms to be fun and exciting, they’re exhausted by ‘playing the field’ and are now looking for 'the one’.

To promote RSVP as a platform that builds deep and lasting relationships, with 1 out of every 3 members finding a long-term relationship, and 1 out of 5 finding a life partner, we create a 60 second radio spot for RSVP.com featuring a fairytale-like story that highlights the complexity and failures of modern dating to assure our target audience that only RSVP.com.au can respond with true love stories.

There are lots of benefits to running, whether it’s leading a healthy lifestyle or simply being outdoors. Despite lots of health benefits, it can be intimidating to be a ‘runner‘, especially if you only run to catch the bus on time. In reality, something like a half marathon is not as long or as hard as we think it is.

To motivate people who are afraid of long distance running, we run an integrated campaign to show them that a long distance marathon is what they’re already doing everyday, and to join Blackmores Sydney Running Festival to live up their race.