BRANDING -
My Thredbo vertical challenge 

Thredbo

Thredbo is Australia's favourite snow resort. This award-winning premier alpine resort features Australia's longest runs and unique entertainment events all year round.

MyThredbo Vertical Challenge is the competition to win The Ultimate Heli Skiing Experience in BC Canada with Last Frontier. Each entrant will need to ride more than 2,000 vertical metres in one day using MyThredbo app to go in the run.

This was a stimulating and gratifiying project, collaborating with Brand Director Angus Thomson to develop the original concept and logo lockup, as well as the collateral package.

It was a successful campaign which brought Thredbo's brand to an international level. It also drove a significant number of pro skiers and snowboarders to go to this charming alpine village to compete with each other.