BRANDING -
All Year Round Campaigns

Thredbo

Although Thredbo Alpine Village is most famous for being the ultimate winter destination for snow sports, it is also well-known as an all-year-round resort, where the highest mountain in Australia Mt Kosciuszko is located.

Non-stop social events and music festivals for all ages are pumped up every month. It also celebrates summer sports such as mountain biking, hiking and fly fishing.

Last but not least, is the celebration of Torah Bright - Olympic Gold and Silver Medalist who officially became the ambassador of Thredbo, who is also Australia's favourite athlete and a long term visitor of the resort from Cooma.

As part of my exciting design daily routine task at AHL, I was responsible for creating various branding design and collateral on and offline for these seasonal campaigns, working closely with Director Angus to come up with the most applicable concepts across all channels to ensure successful events.

Youthful, dynamic and stylish designs have been created to strengthen the brand's image.

During my career at AHL, I had the privilege to get involved in the most exciting branding projects for Thredbo. It was an incredible opportunity to attain a deeper level of understanding about branding development.